SAP AG (NYSE: SAP) has announced their plans to acquire predictive analytics provider KXEN. KXEN is to power the predictive capabilities of SAP for their extensive user base, according to the news.
The SAP HANA® platform is helps customers harness the power of Big Data to propel their businesses. The market for predictive analytics software market is estimated to be worth $2 – 3 billion, and there seems to be no end in sight with the constant demand for Big Data analysis tools. Users consist of everyone from data scientists to line-of-business users and analysts in the workplace. by automating key modeling and analytical tasks and enabling faster deployment and adoption. Henry Morris, senior vice president for Worldwide Software and Services Research, IDC, offered this via the press release:
“With increased demand for actionable insights from ever-growing volumes of data, broader access to predictive analytics is key. KXEN supports this objective by moving predictive analytics into the cloud and inside of the enterprise applications most popular with end users.”
KXEN will complement existing advanced analytics from SAP, including SAP® Predictive Analysis software, a workbench for defining, executing and visualizing predictive analysis. These predictive technologies can be applied for core SAP applications for managing operations, customer relationships, supply chains, risk and fraud, and many other points of data pain.
For more information on this news readers may contact:
Jim Dever, SAP, +1 610 661 2161, james.dever@sap.com, EDT
Susan Miller, SAP, +1 610 661 9225, susan.miller@sap.com, PDT
SAP Press Office, +49 (6227) 7-46315, CET; +1 (610) 661-3200, EDT; press@sap.com
